Boost Your Business Boot Camp FY2025
- Stop the anxiety of famine and feast and get more reliability in your business
- Develop a simple marketing plan that will fill your sales funnel
- Follow the plan to make your marketing quick, easy and effective
- Make FY2025 the year you get solid revenue every month
Wish you were doing more marketing but rarely find the time?
We've all been there - you know you should be doing more marketing but you rarely seem to find the time because you've got so much work on.
And then comes the famine - the gaps in your income stream as you've been buried under a rock while you've been busy.
Famine and feast income streams cause unnecessary stress. But marketing is so time-consuming.
So you set up (another) new business spreadsheet with people to call who haven't heard from you in years.
Not surprisingly it doesn't work.
If only there were a way to do simple, effective marketing all year that keeps you top of mind with clients, even when you're busy.
Not really sure what to do that works - or if it will be worth it at all?
Is it really necessary to spend time on marketing when you could be doing other things?
And which marketing activities will really make a difference?
You don't want to waste your valuable time, so perhaps you do nothing and go straight to sales.
That's like proposing marriage on a first date - at best it's optimistic, at worst it's downright weird.
Or perhaps you take a month to write a LinkedIn post you feel comfortable sharing with the world - and then you get not response.
Marketing is the relationship-building that makes sales easier for both parties.
Concerned that marketing may make you seem annoying?
Who wants to annoy clients with useless newsletters or come across as a big-head on LinkedIn boasting about your latest successes?
Marketing activity is icky. You have more integrity than that. and you don't want clients to think you're desperate for work.
Marketing done badly is damaging. But marketing done well is a benefit to all parties - it's about giving.
It's essential your clients see you in a good light - and that you are top of mind for them.
We need a marketing cadence that works to add value to the relationship, your awareness level and your positioning.
Would You Advise Clients against Marketing?
We advise our clients on marketing but often don't make time to do it ourselves.
But the rules that apply for big business apply to SMBs also.
Doing great work is not enough in a competitive market. We need to ensure we are top of mind when work is available.
The economy is struggling, and we are going to feel the pressure if we haven't already.
Marketing/sales at the last minute will not build sufficient awareness and relevance to protect us this year.
We need to develop a simple system and stick to it.
MARGO CASHMAN
CEO: BREAD & BUTTER
Let me tell you, I did.
How Effective is Your Current Marketing?
Where do you sit on the Ladder?
Perhaps you are at LEVEL 1: SKIP-IT. You're not interested in marketing your business because you see no benefit in it and don't want a more stable business or a broader client base.
Perhaps you are at LEVEL 2: SWAMPED SURFER. While your attitudes and beliefs about marketing are more positive, you have not found a way to engage in it and so your business is more vulnerable to market uncertainties.
At LEVEL 3: SEE-SAW you dabble in marketing from time to time - often start to develop a system but struggle to stay with it when it's busy so it only partially delivers on its investment.
At LEVEL 4: SYSTEMS You have a simple but effective marketing plan that you execute throughout the year which brings you income stability and any growth you require. From this position you can plan your business with greater certainty.
Where are you now on the ladder and how does it feel to be there? How would it be to be at LEVEL 4? What could you get done and how would it feel?
Take a look at this Venn diagram. This is how you're going to get there.
SHARP OBJECTIVES
What are your business objectives?
Increase market share? Number of clients? Size of projects? Types of projects? More projects from same clients?
Who exactly is your target market and what problems do they have that you solve?
SIMPLE PLAN
How will you woo clients and maintain relationships?
How will you recruit new clients?
How will you build the relationship?
How will you approach sales?
How will you make it simple enough to deliver reliably?
RELIABLE EXECUTION
What are the processes that you will follow?
How will you keep on track?
How will you turn spasmodic activity into a habit?
How will you monitor success?
3 COACHING PACKAGES
See PackagesREBECCA HARRISON
FOUNDER: MOSAIK CONSULTING
"I could not recommend Sara’s coaching highly enough."
It has helped me enormously both to grow as a person, as well as build the necessary resilience and positivity for my new venture, with lots of great frameworks and tips and tricks to fall back on should I waiver!
It's a brilliant mix of carefully curated and thought-provoking sessions, combined with personal check-ins and the flexibility to ensure it is very much tailored to your individual needs and where you want to get to.
There is discipline to ensure you are always building on your learning and can constantly envision and monitor your end goal.
Yet, there is also the ability to spark off Sara’s own diverse career and life experiences.
And it is huge fun too, as Sara makes it all the more enriching with her fantastic sense of humour and making it feel ‘real’ and applicable rather than theoretical and pie in the sky!
Don’t miss out, there are golden nuggets to draw on for a lifetime. Thank you Sara!
This Coaching is Right for you if ....
- You have your own small business
- You have contacts and some clients/prospective clients
- You want a more stable income stream this year
- You know marketing can help but can't find the time or don't know what will work
- Marketing your business makes you nervous
- You are prepared to change behaviour, not just learn new information
- You know your business is worth investing in
This Coaching is not Right for You if ...
- You're interested in learning the process but not prepared to change your approach
- You are not prepared to give more publicity to your business
- You are not ready to commit to giving your business more time
- You don't want to be held accountable to the simple plan you develop for yourself
- You don't want to grow/have a more stable business in FY2025
What would you do if you knew you couldn't fail?
Coaching OptionsWhat You'll Walk Away with
(6 month program)
- Focus on the business objectives that will drive the most growth
- A marketing plan that will deliver against those objectives and which you can easily execute
- Training in how, where and when to market your business
- Support with your individual plan and execution, in private
- Identification of your own target's problems that you can solve
- Articulation of your solution to your target's problems
- A bank of post and newsletter ideas that support your message
- Social media posts/newsletters posted or sent
- A rhythm of marketing that is quick and easy to adhere to
- An understanding of how to use a CRM system to support your marketing activity
- Respectful sales process with proven success
- Accountability and structure
- A peer support group
- A money-back guarantee if not satisfied after you've completed all the work
JO CUTBUSH
FOUNDER: SOLVE INSIGHTS
"I would not have been able to get so much momentum that turned into sales so fast without her. "
I signed up to work with Sara when I had decided to start a new business. She helped me work through my offer and identify what really mattered to clients.
My sessions with Sara worked through all the steps to get up and running, but she also gave me a lot of positive support, inspiration and encouragement and all important deadlines.
I would not have been able to get so much momentum that turned into sales so fast without her.
Sara was able to adjust the content and flow to my situation and added so much value. I thoroughly recommend working with her.
3 COACHING PACKAGES
Book Now
Sara Garcia
Sara is a self-leadership coach and speaker specialising in empowering leaders and increasing their success and influence.
She works one-to-one and in small groups to help others plan, launch and grow their businesses.
Sara has built businesses in London and Sydney - including research companies, business consultancies and coaching practices. She has a government accreditation for management in the UK.
She spent 5 years with Thought Leaders Business School and brings their proven techniques and processes for helping high-level professionals create more commercially successful businesses.
She's always up for a challenge having crossed the Sahara on the back of a truck, walked the 800km Camino and performed on the London stage.
Clients report her coaching is a mix of challenge and compassion, inspiration, accountability and support.
She loves labradors and hates tinned tuna.
