STEP UP:
Launching Your New Business
- Follow proven steps to identify your offer
- Develop a marketing plan that will fill your sales funnel
- Do the work you love to do and fulfil your ambition
Have a business idea but hesitating to take the leap?
Most people feel daunted at the prospect of starting their own business.
This causes them to delay action - there's always something more urgent to do than follow your dreams.
Or maybe you know the frustration of starting and stopping and never really getting anywhere?
But if we don't follow our dreams we'll be left disillusioned and unfulfilled.
Women can have considerable success as business owners, but only if they have the courage and discipline to keep going.
Not sure if you're cut out for life as business owner?
You've heard that self-employment and business building is hard work. It is.
The pressure of relentless demands and the need to be resilient is high. And it really is lonely at the top.
We talk about being in charge of our own hours but more often than not we're trying to play all the instruments in the orchestra ourselves.
Business leaders need to know how to manage their anxiety, how to develop a plan and commit to it.
Running your own business is not for everyone, but missing your chance to take one of the most exciting journeys of your life is a tragedy!
Don't know where to start?
Do you have a vision but no plan to get there?
Perhaps you keep making a start and don't know where to go from there.
So you keep going round and round in circles without making progress. Exhausting and demoralising!
It's process which is the most powerful tool in getting to our goals.
Without the right processes, energy is wasted and confidence and motivation diminish.
We need an informed plan for moving forward
Women Sell Themselves Short
Research shows that while women are as capable as men, they can often be less confident at work. For example, while men will apply for jobs when they don't meet all the criteria, women will wait till they meet all the criteria and feel they probably do so more than others before applying.
Women leaders also have a tendency to want to be liked which can mean they hold back from putting themselves forward or rocking the boat.
And the pandemic and working remotely has had a negative impact on women getting their views heard and even getting promoted.
MARGO CASHMAN
CEO: BREAD & BUTTER
Let me tell you, I did.
How ready are you for your new role?
Where do you sit on the Ladder?
We go through these stages as we prepare to start a business, and leave our old life behind.
Perhaps you are at LEVEL 1: Perplexed. You may be confident in your current role, but not so confident when thinking of branching out. This can lead to paralysis
Perhaps you are at LEVEL 2: Prospecting Here you're exploring options. The danger here is that in this space of uncertainty you're particularly vulnerable to positions that come along which are not your dream - just because of the certainty they provide.
At LEVEL 3: Pointed so you know the area you want to be going in, you are getting excited but you don't know how to execute and this causes further anxiety and delay. .
At LEVEL 4: Primed Not only do you know what youyr'e going to do, you know how you're going to do it . you have a plan and you're committed to it. You are more confident about your success.
How would it be to be at LEVEL 4? What could you get done and how would it feel?
Take a look at this Venn diagram. This is how you're going to get there.
PURPOSE
Identifying our purpose and hence our positioning and identity is central to how we develop our offer and how we engage with our market
What are we here for?
When our purpose and identity align with our destination, our outcomes change.
OFFER
Who is our target?
What are their pain points? What are the problems we can solve for them?
How will we solve them?
What is the end benefit of what we are offering and how do we articulate that, and deliver it?
SALES AND MARKETING
New businesses often try to sell before they market. This is like proposing marriage on a first date.
Business to business to business marketing requires a plan, discipline and a commitment to increasing leads and building ever closer relationships with them.
3 COACHING PACKAGES
See PackagesREBECCA HARRISON
FOUNDER: MOSAIK CONSULTING
"I could not recommend Sara’s coaching highly enough."
It has helped me enormously both to grow as a person, as well as build the necessary resilience and positivity for my new venture, with lots of great frameworks and tips and tricks to fall back on should I waiver!
It's a brilliant mix of carefully curated and thought-provoking sessions, combined with personal check-ins and the flexibility to ensure it is very much tailored to your individual needs and where you want to get to.
There is discipline to ensure you are always building on your learning and can constantly envision and monitor your end goal.
Yet, there is also the ability to spark off Sara’s own diverse career and life experiences.
And it is huge fun too, as Sara makes it all the more enriching with her fantastic sense of humour and making it feel ‘real’ and applicable rather than theoretical and pie in the sky!
Don’t miss out, there are golden nuggets to draw on for a lifetime. Thank you Sara!
This Coaching is Right for you if ....
- You planning to start your own business
- You have a passion you want to follow
- You know where you want to go but not sure how to get there
- You're a confident person but not so confident about the risks involved in self-employment
- You're looking for a sherpa who can guide you up the mountain.
This Coaching is not Right for You if ...
- You don't really have an idea
- You are not prepared to change some of your behaviours and try something new
- You are not committed
- You are not prepared to put in the work to succeed
Tell me, what is it you plan to do with your one wild and precious life?
Mary Oliver, Poet
Coaching OptionsWhat You'll Walk Away with
(6 month program)
- Accountability, inspiration and support
- A refined definition of your business and what role it really serves
- A vision of where you want to be
- A positioning for market and purpose to motivate you and your staff
- A refined offer to market
- A specific target market
- A marketing plan that you will actually execute during the program, with lead generation techniques
- Sales techniques with proven success
- Structure to provide increased success and reassurance.
WAYDE BULL
FOUNDER AND STRATEGY DIRECTOR, PRINCIPALS
"I've had lots of feedback from the leadership team that they find the communication work and the follow up that Sara does really useful."
Sara’s personal experience, solid frameworks, and really robust thinking is really helpful.
As the business continues to grow and evolve it requires many more people to be involved in the company and for us to harness those skillsets and talents Sara's frameworks and experience were really useful in helping us to understand each other much, much better and how we could better work with one another.
It's a confronting idea that business is not all just about managing performance and managing numbers. It's about managing people; which Sara's work demonstrates really ably. For this reason, I'd really recommend that management teams open themselves up to the training that Sara provides.
I've had lots of feedback from the leadership team that they find the communication work and the follow up that Sara does really useful.
3 COACHING PACKAGES
Book Now
Sara Garcia
Sara is a self-leadership coach and speaker specialising in empowering women leaders and increasing their success and influence.
She works one-to-one with women to help them plan, launch and grow their businesses.
She lives to help others discover the fold-out page of their lives in which they discover how much more they have to offer and enjoy, and what they can achieve when they increase their courage and remove their blinkers.
Sara has built businesses in London and Sydney, influenced global brand strategy for companies including Coca-Cola and Nike, has a government accreditation for management in the UK. She uses hacks from her psychology background to get things done!
She's always up for a challenge having crossed the Sahara on the back of a truck and performed on the London stage.
It is said her coaching is a mix of challenge and compassion, inspiration, accountability and support.
She loves labradors and hates tinned tuna.
